From Walkies to Websites: Creating Tarney's Tails
A Growing Business With No Web Presence
Tarney's Tails is a dog walking and pet care business serving the Lake District in Cumbria. With a loyal local following and a growing reputation, the business had one significant gap which was no website.
Lill had built an excellent social media presence and her regular dog pictures are some of my favorites! However, potential new customers searching for dog walking or pet care services in the area had no way to find Tarney's Tails on Google. Every new client came through word of mouth alone, which is great until you want to grow.
The brief was simple: build a professional, welcoming website that reflects the warmth and care at the heart of the business. And to make sure local dog owners, or those visiting the area, can find it.
A Site That Feels As Warm As the Business Itself
We designed and built a clean, friendly website that puts the personality of Tarney's Tails front and centre. We wanted to keep it warm, and fun, and every design decision, from the colour palette to the photography to the copy, was made with that in mind.
This site includes:
- Services - A clear breakdown of everything Tarney's Tails offers, written to answer the questions potential clients actually ask before making an enquiry.
- About - An introduction to the people behind the business, building the trust that's essential when someone is considering who to hand their dog to.
- Gallery - Using Lill's excellent photos to help bring the business to life and show the care and attention dogs in Tarney's Tails' hands receive.
- Contact & Enquiry Form - A simple, friction-free form that makes it easy for new clients to get in touch without picking up the phone.
Built to Be Found From Day One
A beautiful website is only half the job. Every site Robinwood Digital builds is optimised for search from the moment it goes live and Tarney's Tails was no exception.
We set up on-page SEO across every page. This included meta titles and descriptions which target the right local search terms, properly structured headings, optimised image alt text and a clean site architecture that Google can read easily.
Google Search Console was connected and verified on launch day, giving us a clear baseline to track progress from. As the site builds authority over time, we'll have the data to show exactly how visibility is improving.
For a business that previously had no online presence at all, this foundation puts Tarney's Tails in a position to start competing for local search terms that their customers are already using.
Ready to Grow
Tarney's Tails now has a website that does justice to the quality of the business behind it. New clients searching for dog walking or pet care in the Lake District can find the business, learn what it offers, see the care that goes into the work, and get in touch all in one place.
This is a new site and organic results take time to build but the foundation is solid, the SEO is in place, and the site is ready to start converting visitors into clients.
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